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Traditional messaging apps like WhatsApp work for 99% of our contacts, but our loved ones shouldn’t be relegated to the same messy inbox and basic functionality as strangers.
Cocoon is built for your most important, long-lasting relationships
“Cocoon is more casual and no one’s annoyed if you don't respond immediately. Plus, I only hear from people I truly care about.”
- Clio T.O.
“Normal texting apps are full of spam and they’re just too crowded. No one can message me in Cocoon except for the people I’ve carefully gathered.”
- Allison M.
“What makes Cocoon unique is how it actively helps me stay more closely connected to people I really care about.”
- Kai R.
"We love the design - it feels complete, it feels like it's for grownups, it fits what we're looking for. WhatsApp feels juvenile and unfinished.”
- Stuart W.
Cocoon is built for one thing only: staying closely connected with a small number of people you care about deeply.
Cocoon is a private space for sharing every day life with a close-knit group
WhatsApp is for texting with everyone: acquaintances, friends, strangers, and businesses
Members pay Cocoon directly to use our service
WhatsApp is owned by Facebook, which makes money from advertising
Cocoon doesn't monetize your data in any shape or form
WhatsApp shares your data with Facebook to power targeted advertising
On Cocoon, in-line replies make it easy to have multiple conversations at once
On WhatsApp, every reply bumps the thread and notifies all participants
On Cocoon, you can “zoom out” of your thread into a beautiful permanent archive
On WhatsApp, all your messages and memories get lost to an infinite scroll
Cocoon is minimal, warm, colorful, and fun - every Cocoon is different
WhatsApp is cold and utilitarian - every message thread is the same
Cocoon supports drop-in audio/video calls that make it easy to spontaneously chat with your group
WhatsApp supports traditional group audio/video calls
Cocoon is a private space for sharing every day life with a close-knit group
WhatsApp is for texting with everyone: acquaintances, friends, strangers, and businesses
Cocoon is paid for directly by members (one sponsor per group)
WhatsApp is owned by Facebook, which makes money from advertising
Cocoon doesn't monetize your data in any shape or form
WhatsApp shares your data with Facebook to power targeted advertising
In Cocoon, in-line replies make it easy to have multiple conversations at once
On WhatsApp, every reply bumps the thread and notifies all participants
In Cocoon, you can “zoom out” of your thread into a beautiful permanent archive
On WhatsApp, all your messages and memories get lost to an infinite scroll
Cocoon is warm, colorful, and lively, and each Cocoon is different
WhatsApp is stark and utilitarian, and every message thread is the same
Cocoon supports drop-in audio/video calls that make it easy to spontaneously chat with your group
WhatsApp supports traditional group audio/video calls
WhatsApp is owned by Facebook, which translates your attention and data into ad revenue. As you probably know, that business model results in some complicated compromises.
Cocoon is different: people pay directly for the service. After a 30-day free trial, one member of a Cocoon “sponsors” it for their entire group. This allows Cocoon to stay ad-free and never compromise your data or privacy.
Start fresh with a private and powerful alternative to WhatsApp. Create your first Cocoon with no credit card required - if you find it valuable, sponsor it after a 30-day free trial.
